Sportsbet Australia's Preferred Online Bookmaker

Sportsbet have emerged as the most memorable betting brand in Australia having come out on top in a recent poll.

Sportsbet have emerged as the most memorable betting brand in Australia having come out on top in a recent poll.

Consumer research company Global Reviews carried out the study and identified Sportsbet, a subsidiary of Irish bookmaker Paddy Power as the preffered firm of Australians who can recall betting brands without prompting. Sportsbet were preferred by 34% of people asked compared to Tab, a subsidiary of gambling and entertainment firm TabCorp Holdings which had a 21% brand preference rate.

Of those who could not recall any betting companies until prompted, TAB was the leading brand with 33% followed by Sportsbet with 27% and Tom Waterhouse with 12%.

Sportsbet’s approach to gambling is very much tongue in cheek and offers a fun alternative to betting alone. Since joining forces with major internet betting operator Paddy Power in 2009, Sportsbet has been able to grow its range of betting markets and introduce Australia to ‘betting entertainment’ synonymous with the Paddy Power brand in Europe.

Free bet promotions are a key feature of the Sportsbet package with regular moneyback offers centred around major Australian sporting events such as the AFL and NRL Finals or the upcoming Ashes test cricket series. You can find out more about leading online bookmaker Sportsbet in our bookmaker review.

£250 Free Bet When You Join Sportsbet

Sportsbet welcome new members with one of the best introductory offers available. Follow the links at and register an account with Sportsbet and once you have placed your first bet, they will match it with a free bet to the same stake up to a maximum of $250.

Get two bets for the price of one when you open a new account at Sportsbet. You can use your free bet bonus to bet on any of the markets in the extensive sportsbook at Sportsbet within 30 days of your bonus being issued. With competitive odds on a range of markets, regular promotions and competitions as well as such a fantastic welcome offer, it’s little wonder Sportsbet are so popular amongst Australians.

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Register with Sportsbet for your $250 Free Bonus Bet