Sportingbet has undergone a transformation and has been re-branded as William Hill Australia after being bought out by William Hill, one of the world’s biggest online bookmakers.

The bookmaker provides one of the widest selection of sports betting markets anywhere on the net and new customers get  100% first bet bonus up to $500 free bets.


William Hill is one of the largest internet gambling operations in the world. William Hill has worldwide markets across Europe, Australia, Canada, South America and South Africa. With websites tailored to the local betting market,

Now recognised as William Hill Australia, Sportingbet was originally founded in England in 1997 where it enjoyed immediate success and has expanded its operation across the globe. William Hill provides comprehensive coverage of Australian horse racing and AFL games as well as major global sports.

William Hill is one of the market leaders in Australia through its acquisition of Sportingbet Australia and The Bookmaker offers a wide range of sports betting products to Australian customers online, by telephone and via mobile devices.

Established: 1997
Country: Australia
Regulatory Authority: Northern Territory Racing Commission

Claim $500 in free bets when you register with William Hill



William Hill Free Bets and Offers

Sign up to William Hill deposit and bet $30 to qualify for 100% matched bet bonus. William Hill will match your first wager with a free bet bonus, up to a maximum $500 free bets. Residents of NSW, South Australia and Victoria are not eligible to claim the $500 free bet bonus.

Free bet promotions and competitions are a regular feature at William Hill. Free bet refunds, Best Odds Guarantees, Cricket, Horse racing and Soccer bonuses are regularly advertised on the site making it a punters paradise. 

Horse racing punters will find a money back special available each day on a nominated thoroughbred race as well as an extra 5% to the best Tote on Australian metropolitan thoroughbred meetings. Don’t worry if your your thoroughbred or harness selection is first across the line only to be beaten in a protest, as William Hill will still pay up as part of their Protest Payup guarantee.

Free Bets Explained:

Freebets Australia largely feature bookmakers who offer new customers an introductory free bet or bonus for registering an account and either for placing the first bet or making a first deposit. Due to the Australian Government’s online gambling regulations some States and Territories are excluded from these promotions. Victorian, New South Wales, South Australian and Western Australian residents are ineligible for bookmakers’ Welcome Specials but Queensland, ACT, Northern Territory and Tasmanian residents can take advantage of ‘Free Bet upon Registering’ promotions.

The free bet bonuses vary in amount according to the bookmaker’s own policies and are subject to terms and conditions. Customers will not receive the free bet stake with returns on winning free bets – for example if a $25 free bet wins at 3.00, the customer will receive $50.

Customers will be expected to risk real money before receiving free bets – for example place a $50 bet and receive a $50 free bet. Many bookmakers offering this type of free bet will allow customers to withdraw winnings from the free bet straightaway, but some bookmakers will ask for certain wagering requirements to be met – for example bet the amount of the free bet four times before withdrawing winnings.

Where customers receive a bonus based on the amount of the first deposit, the bonus amount will not be available for withdrawal until wagering requirements are met. The wagering requirement will involve betting the amount of the real money deposit and betting the amount of the bonus at least once and often more.

Occasionally, bookmakers may offer a risk free bet where they will refund the stake if the first bet is a loser. Sometimes such refunds may be withdrawn instantly but most are awarded as a free bet and may have wagering requirements attached.

Claim $500 free bets when you join William Hill 

William Hill Odds and Markets

William Hill odds are every competitive across the whole reach of the sports markets provided which include American Football, Australian Rules, Baseball, Basketball, Boxing, Crickt, Cycling, Darts, Gaelic Football, Golf, Hurling, Ice Hockey, Martial Arts, Motor Sport, Rugby League, Rugby Union, Snooker, Soccer, Surfing and Tennis.

In addition to great regular prices, William Hill will regularly boost or enhance the odds of a selection or a popular bet in one of their ‘big bet’ promotions enabling punters to really cash in on their fancies.

Horse racing and Greyhound racing products are excellent with a wide variety of fixed odds racing specials. Punters will find up to 60 pre-match markets on major soccer matches and can bet with William Hill from almost anywhere at anytime from smartphones and internet enabled mobile devices.

William Hill Payment Methods

Account currencies:

PayPal, Skrill (Moneybookers), Poli, Visa, MasterCard.

William Hill Customer Contact

William Hill’s award winning customer support is available 24/7 and can be contacted by Live Chat, Email and toll free telephone.