Online Bookmaker Ladbrokes launched a new Australian website in September 2013 to bring years of experience in the gambling industry to Australian punters with a wide range of betting options across an extensive variety of national and international markets.
Offer Overview
Mobile Platforms iphone, android
Payment method BPAY
Ladbrokes Card
Pay Pal

Ladbrokes is one of the two largest betting companies in the United Kingdom and has over 2,700 retail betting shops in the UK, Belgium, Ireland and Spain with offices in Sydney, Melbourne and Brisbane. Ladbrokes is official betting partner to eight FA Premier League clubs providing betting facilities in the stadia and also at nine UK racecourses, including Ascot. With its Head Office in London, Ladbrokes PLC is quoted on the London Stock Exchange and is a member of the FTSE 250. Melbourne Cup Offer

Ladbrokes main Melbourne Cup offer at the moment is that they are paying four places in their long running futures market. That’s one more place than many bookies are currently going for the big race. Ladbrokes also keep punters informed with the latest Melbourne Cup news and stats via their helpful race page.

Ladbroke’s business began in 1886 when it was established by Messrs Schwind and Pendleton as commission agents for horses trained at Ladbroke Hall in Worcestershire. The name Ladbrokes was adopted in 1902. In 1963, following the legalisation of betting shops, Ladbrokes established a retail chain and became the first company to introduce fixed odds football betting. was launched in 2000 and quickly established itself as one of the busiest betting websites in the UK with their expertise now expanded to Australia.

One of the great features at is their ‘pick your own odds’ option which enables you to increase the odds of a selection by picking the margin that it will win by on selected Thoroughbred and Harness races.

You can also take advantage of their ‘Favourite vs Field’ feature which allows you to back the whole field of selected Thoroughbred, Harness and Greyhound races when you think the favourite is overrated and spot an opportunity to oppose it.

Payment Options

You can fund a Ladbrokes account securely and safely by using VISA or Master Card. Should you wish to use an online wallet, accept payments from POLi which does not charge or require registration. is an approved betting operator for NRL, PGA, Cricket Australia, AFL, Tennis Australia and Australian Rugby Union. is licensed and regulated by an Australian Territory, is governed by a Responsible Gambling Code of Conduct and secured using Secure Sockets Layer with 256-bit encryption.

Customer Support

There are various ways to contact the customer support team at with a telephone line which is open from 8am to 11pm (QLD Time) seven days a week. You can also get in touch via e-mail where one of the friendly customer service agents will respond to your query promptly.